Why Do People Use Filters?

Hey Siri, why is the digital mirror a merciless thing?

High-definition cameras catch every crease, every shadow, every trace of time. But filters  ie those soft-focus companions to our selfies, offer something gentler.

Siri suggests this isn’t vanity. It’s adaptation.

Well, Charlie does anyway.

Older adults are navigating a digital world that still worships youth. Filters can provide a kind of camouflage, a tool to smooth away the harshness of both pixels and perception.

For some, it’s a buffer against an ageist culture that too often equates wrinkles with irrelevance. A softened image can make posting a photo feel safer, less exposed to the silent scrutiny of the scroll. But there’s also joy in it. Filters can be playful, creative, and even subversive. They allow users to experiment, to wear a flower crown, add a sparkle, or lean into a silly trend. It’s self-expression, not self-erasure.

There’s another subtler reason, too.

Modern cameras, with their unforgiving precision, often exaggerate what the human eye overlooks. A filter can simply return a photo to how someone feels they look, rather than how the lens renders them. It’s less about deception than emotional accuracy… an image truer to the self-perception forged across decades.

Of course, there’s a fine line between play and pressure. Over-reliance on beautifying filters can deepen insecurities or reinforce the idea that natural ageing is something to hide.

We suggest that it’s a reflection of how our culture still struggles to see ageing as beautiful in its own right.

Ultimately, the filter story isn’t about age. It’s about visibility.

Filters give people of all generations a sense of agency over how they’re seen. For those over 50, they can be both shield and spotlight: protection from harsh scrutiny and a tool to step confidently into a digital space that wasn’t built with them in mind.

What’s striking is not that older adults use filters but that they’re still experimenting, learning, and creating in new moments!

And that right there, more than the softened lines or brightened tones applied to a photo, is what is truly challenging the stereotypes of ageing – and we’re here for it!

Bring it on and #slay


Discover more from GreyMatter.StudioLife

Subscribe to get the latest posts sent to your email.

Leave a comment