Print tragic keeping the magic!

With no retirement in sight!

Paul said on 1 October International Day of Older Persons, “As you know I have recently turned 70 – I still work in my business and can’t think of a good reason not to. I believe I offer what newer print businesses can’t, plus I contribute positively to the economy.”


He has said previously >>

So, why are you locking the stationery cupboard?

Though technological change has impacted the printing industry, people still love print. Researchers say it’s the retention, comprehension and referencing value that make print medium is consistently superior – effective tactility.

Clearly the industry has changed over time and particularly in the last few years. The great positive is that the print people have always been highly innovative – when one door closes another opens – that’s almost a mantra for my industry. Of course, business organisations have used and still use print products extensively.

These days, you don’t see too many carbonless invoice or order books however, catalogues, company fyers, posters, magazines, books, business cards and brochures . . . grow in quantity exponentially. In just the last few years alone, a new press having the capacity to output 4,000,000 x A4 full colour two-sided per hour was developed! On the horizon another will produce 208,000 of the same per hour. Every one of those A4 images can be different using the relatively new technique of variable data combined with a digital nano particle ink jets.

The print industry has less players but with far more specialised output from each one; that’s where I chime in. Having spent my entire working career in print I know who does what well, in the right time frame and at a fair cost. So, if you dare unlock that stationery cupboard and fnd out for yourself how the tactility of print remains . . . and if you want a few million A4’s or maybe 250 business cards, please let me know.

@Paul Gee
Print Tragic, Point918


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