We often hear that staying socially active is the cure for loneliness in later life. Join a group, attend an event, and keep busy.
That’s the advice.
But new research suggests it’s not so simple.
A large survey of older adults found that some people remain lonely despite frequent social engagement. These individuals often prefer solitude, yet they report low satisfaction in both social and solitary activities.
What’s striking is that more socialising doesn’t necessarily ease the ache of loneliness. It can, in fact, deepen it if the activities don’t feel meaningful.
The study showed that satisfaction matters more than participation. Those who felt connected through personally valuable activities, whether shared or solitary, reported less loneliness.
Meanwhile, a mismatch between social involvement and personal preference was linked to higher depression and deeper feelings of isolation.
This challenges the one-size-fits-all approach to ageing well.
Loneliness isn’t solved by adding more events to the calendar. It’s about recognising individual rhythms: respecting the value of solitude for some and ensuring that both group and solo activities carry personal meaning.
The real takeaway? Connection comes not from being busy but from being fulfilled.
Research
1. Matsuzaki Y, Okada H, Miyajima M, Hirayama R, Takashima R. Characteristics of Older Adults Experiencing High Loneliness Despite Active Social Participation: A Cross-Sectional Study. INQUIRY: The Journal of Health Care Organization, Provision, and Financing. 2025;62. doi:10.1177/00469580251360650
Editor’s Note: Three Things to Tackle Loneliness
1. Find your passion – Whether it’s painting, gardening, or writing, engage in activities that genuinely matter to you.
2. Balance solitude and connection – Honour your need for quiet time, but also nurture relationships that energise you.
3. Seek meaning, not just activity – Choose social or solo pursuits that leave you feeling satisfied, not simply occupied.
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