Welcome to GreyMatter.Studio where age is an asset, creativity is currency, and connection is everything. This space uplifts stories and voices of South Australians 50+, with a dash of curiosity and a lot of heart.

At its core, GreyMatter.Studio is powered by connection. Ideas often begin with everyday conversations with neighbours, friends, creatives, and older South Australians whose experiences are too often overlooked. These stories become posts, reels, reflections; pieces designed to cut through the noise and celebrate the richness of later life.

🧠 Grey Matter Thinks

Sharp, soulful perspectives on ageing, life, community, and culture. We don’t shy away from the deep stuff and we love a good rethink.

🌱 50+ and Flourishing

Ageing is living. And living is evolving. Here’s to thriving, experimenting, creating, connecting, and yes, still being surprised by life.

📣 Partner With Us

Got something meaningful to share with over 50s in SA? GreyMatter.Studio is all about thoughtful connection, so if your brand, service, or idea fits that vibe, we’d love to hear from you. Let’s collaborate in a way that feels human and helpful.

👉 Email charliehelenrobinson@gmail.com to chat.

Empowering creativity and thought with age.

◦ News feed for champions of age.
◦ Very South Australian.
◦ Social media driven.

GreyMatter Studio Concept

The GreyMatter.Studio concept was launched on the International Day of Older Persons (1 October 2024) with an Instagram campaign Bridging the Years. Its ongoing mission is to empower individuals to embrace their evolving identities and challenge societal narratives around ageing.

“We can’t do it alone,” the campaign emphasised, highlighting the importance of intergenerational connection, not just with younger people but also with one’s younger self, the child within.

Age-friendly Pledge

Too often, people over 50 are overlooked for positions despite their wealth of experience and innovation.

GreyMatter provides a dedicated space where their work can shine, connecting with others who appreciate the value of seasoned creativity.

Join us in celebrating the incredible contributions of the over 50s and explore the depth of talent that GreyMatter proudly represents. Let’s make every conversation count, today and every day.

Research background

Promoting Positive Ageing Lifestyles and Wellbeing Through the Use of Social Media to Facilitate and Enhance Creative Decision-Making – conference paper

https://link.springer.com/chapter/10.1007/978-3-031-41637-8_12

Creating Positive Perceptions of Aged Communities by Combining Creative Practice and Social Media

Authors

Ron Corso, University of South Auatralia
https://orcid.org/0000-0001-5504-4631

Charlie-Helen Robinson
https://orcid.org/0009-0005-8026-3293

https://online-journals.org/index.php/i-jac/article/view/43621